Portfolio    

U.S. Chamber of Commerce Content

City of Philadelphia Content

Parks & Recreation

This is one of six interviews that I created to contribute to a city-wide campaign that recruited talent to city jobs. In my internship role, I scripted questions, interviewed employees, edited footage, and monitored video engagement.

Department of Commerce

This is a second one of six interviews that I created. Besides spearheading the videos creation, I learned the power of storytelling. Getting to know the interviewees was the most valuable work I took part in. See all six interviews on the YouTube channel.

Public Relations Capstone

This project analyzes the Barnes Center at the Arch’s holistic approach to student wellness at Syracuse University, highlighting its strengths and areas for improvement. My team and I developed strategies and tactics using owned and shared media channels to increase awareness and usage of Barnes Center resources among first-year students.

This was our final presentation as Public Relations students in the Newhouse School.

Changing the CONVERSE-ation Campaign

This campaign was developed as a conceptual collaboration between Converse and the Special Olympics, aimed at promoting diversity and inclusion in footwear design. Titled "Changing the CONVERSE-ation," our campaign celebrates individuality and ability through storytelling, bold visuals, and inclusive design elements.

In addition to leading the pitch presentation, I designed a fully realized campaign website that showcases how Converse could bring this initiative to life. Click the link to explore the site’s design, features, and content strategy.